Getting Started with CPA (Cost per Action) Campaigns

What is CPA (Cost per Action) Campaign?

CPA campaigns require the user to trigger an event by completing a certain action. The action must be  free and must not take longer than  5 minutes.
_Otherwise, contact your account manager before creating a campaign.

_CPA (Cost per Action) campaigns are recommended for those who looking for custom Action or Event to be completed by the user such as:-

Install + Open + Create an Account
Install + Open + Register + Email Activation
Install + Open + Signup + OTP Verification
Install + Open + Earn 500 Coins
Install + Open + Reach 100 Scores
Install + Open + Play till Level 5
Install + Open + Start Free Trial
Install + Open + Start a Subscription
Install > Open > Start Monthly Subscription ($7.99)
Install + Open + Signup + First Time Deposit
Install + Open + Register + Place Order
Install > Open > One-Time Purchase ($12.99)

Types of CPA (Cost per Action) Campaigns:-

Campaign Type	Conversion	Tracking	Availability
Incent CPA - Standard	Install + Open + Action/Event	Required	Android, iOS

Requirements for CPA (Cost per Action) Campaigns:-

Tracking SDK/Integration with event conversion tracking required.
Recommended Article: Understanding various Tracking Solutions (Overview)
CPA Configuration:
- Event Name : Unique name of the configured event which triggers a conversion.
- Event Description : Description of the conversion flow for the user in English as crisp as possible, for e.g: Install > Open > Register (Email, Google) > Earn 500 Coins.
Recommended Acticle: Configuring In-App-Events for CPA Campaign
Configure & Enable Postbacks : Make sure to enable postbacks for cpidroid (if 3rd party tracking) or send postbacks with event_name parameter on our event postback URL with exactly the same event name (if custom s2s tracking). [*IMPORTANT!**]

How to create CPA (Cost per Action) Campaign?

You can create CPA (Cost per Action) campaign at https://app.cpidroid.com/campaign/add?platform=android by selecting the appropriate option in the Campaign Type field accordingly.

Recommended Article:  Getting Started with the Campaign Setup (Creating a Campaign)

Updated on: 05/02/2025