List of Macros / Placeholders available apart from {click_id}

We can pass some additional macros/placeholders apart from {click_id} which can be replaced with corresponding values and passed via tracking or redirect link.

We currently support only two additional macros that we populate on click-out:

{gaid} - google advertising id
{idfa} - apple advertising id
{pub_id} - first level publisher id
{sub_id} - second level publisher id (if available)

Example:  https: //example.com/tracking.php?campaigni d=XXXX&click_id= {click_id}&gaid= {gaid}&pub_id= {pub_id}&sub_id= {sub_id}_

You can use those to assign installs / in-app activity to specific publishers or sub-publishers and thus optimize campaign performance over time by eventually blacklisting non-performing sources.

Updated on: 30/11/2024